Find influencers based on their actual performance, not just their follower numbers
As more brands look to find influencers with real potential, the challenge today is no longer limited to selecting well-known creators. The key question is how to identify influencers who can truly connect with the target audience and deliver meaningful impact.
Influmatch.AI, under EGG Digital, believes that the right influencers are not only found among top-tier creators. Many promising new influencers are emerging across social platforms, but often lack opportunities to demonstrate their capabilities.
This belief inspired the launch of the Reviewjeung – Brand – eung – dai – loey (Stunning Reviews, Shocking Brands) campaign, designed to help brands discover new influencers by evaluating real content performance on TikTok.
By introducing a filter that randomly generates product prompts and brand keywords, creators were encouraged to produce authentic review videos in real time. Each piece of content became a tangible portfolio that brands could use as data to evaluate creator potential.
This campaign represents a new approach to influencer marketing that makes the process of finding influencers more structured, measurable, and insight-driven.
Lowering the barrier to entry with TikTok filters
At the core of the campaign was a TikTok filter that automatically randomized product prompts and brand keywords.
Participation was simple. Creators only needed to activate the filter, create a review in their own style, and post the content on TikTok.
By removing complexity and reducing the need for prior experience or production teams, the campaign unlocked the potential of many new creators. Both beginners and experienced creators participated, reflecting how open campaign formats can accelerate influencer discovery.
Campaign performance results
Throughout the campaign period, strong results were achieved across visibility, engagement, and creator ecosystem growth, as follows:
- Generated more than 27 million total visibility
- Delivered over 140,000 engagements
- New registrations on the Influmatch.AI platform increased by 32%
The use of a randomized TikTok filter featuring products and keywords helped reduce participation barriers. This led to a high volume of content being created within a short period, driving sustained organic reach throughout the campaign.
Five brand partners and six review filters
The campaign’s success was driven not only by its engaging filter mechanics but also by collaboration with five leading brands that aimed to discover new influencers based on real content performance.
Participating brand partners included:
- GSB (Government Savings Bank) – featuring two filters: Digital Savings Lottery and GSB NOW
- Ajinomoto – AminoBea’u Jelly Collagen
- Oriental Princess – Pure Active Anti-Blemish Serum
- CPF – Japanese Kurobuta Curry Rice
- True Business – TrueMoney Box
Each TikTok filter was designed to display specific brand keywords during content creation. These keywords served as key requirements that new creators had to mention in their review videos.
Having real brand briefs enabled participants to go beyond creating content for entertainment. Instead, they were able to simulate real brand collaboration scenarios while building practical content portfolios that could be used to showcase their capabilities.
From a brand perspective, this approach introduced a new way to identify emerging influencer potential based on actual performance, rather than relying solely on follower metrics.
Rewards That Empower the Creator Journey
One of the campaign highlights was the selection of winners through weekly awards and a grand prize at the end of the campaign. All rewards were supported by leading brands, with many items designed to genuinely help creators advance their content creation journey.
🎁 Weekly Rewards
- DJI Mic Mini Transmitter
- DJI Osmo Mobile SE
- DJI Mic 3
- DJI Osmo Pocket 3
🌟 Influmatch.AI Choice Awards
- Celebrity Ring Light
- Vacuum Phone Mount
These tools are highly popular among content creators, enabling them to instantly enhance both video and audio quality.
🚀 Weekly Featured Creators
Winners received a 40,000-impression boost per creator, increasing their visibility and opening up more opportunities to collaborate with brands in the future.
🏆 Grand Prizes
-
Apple iPhone 17 Pro
-
Apple iPhone 16E
These flagship smartphones empower creators to continue producing high-quality content with professional performance and convenience.
Influmatch.AI and the role of a new-generation influencer agency
The success of the #ReviewSoGoodBrandsSurprised campaign highlights how influencer marketing is evolving beyond follower counts.
Influmatch.AI goes beyond influencer matching. It enables brands to find influencers with clearer direction, stronger data insights, and measurable outcomes.
Campaign impact summary
In a highly competitive market, brands are increasingly seeking influencers who demonstrate authenticity and creativity rather than popularity alone.
The Reviewjeung – Brand – eung – dai – loey campaign by Influmatch.AI demonstrates how social platforms and structured campaign design can transform the way brands discover and develop influencer talent.
For brands looking to find influencers strategically, Influmatch.AI provides end-to-end support, from planning and selection to campaign management and creator development. 💖
Explore other solutions from EGG Digital: https://www.eggdigital.com/th/home-th/
Contact us: +66 2 020 2364
