EGG Digital  has once again achieved success at the MarTech Innovation Awards 2026, winning two prestigious awards:

  • Platinum in Customer Data Intelligence
  • Gold in Data-Driven Marketing

These awards were earned through the “My Shop Story” campaign, developed in collaboration with Lotus’s. The campaign showcases the power of Customer Data Intelligence in transforming data into tangible business outcomes.

MarTech Innovation Awards Customer Data - My Shop Story
MarTech Innovation Awards Customer Data - My Shop Story

When customer shopping data from over 6 million users evolves beyond database numbers into actionable insights

The “My Shop Story” campaign leverages first-party customer data to create personalized Shopping Identities, enabling customers to better understand their purchasing behaviors while receiving more relevant experiences, benefits, coupons, and promotions.

Driving the Customer Journey with Data and Machine Learning

Powered by machine learning, the solution analyzes behavioral insights across multiple dimensions to design meaningful communications throughout the customer journey. Digital platforms such as LINE served as one of the key tools to enable seamless customer engagement.

Measurable Business Results

The implementation of Data-Driven Marketing in this campaign goes beyond driving engagement—it delivers measurable business impact, including:

  • Increasing coupon redemption rates by up to 25%
  • Boosting average spend per customer by +10.7%

These results demonstrate how the effective use of Customer Data Intelligence and Data-Driven Marketing can generate tangible business outcomes. Beyond improving engagement, it directly contributes to revenue growth for business partners.

MarTech Innovation Awards Customer Data - My Shop Story
MarTech Innovation Awards Customer Data - My Shop Story

Lotus’s Elevating Retail Experience with Data

Winning the Platinum award in Customer Data Intelligence and Gold in Data-Driven Marketing at the MarTech Innovation Awards 2026 reinforces EGG Digital’s position as a leading MarTech solutions provider in Thailand.

By integrating data capabilities, advanced technology, and deep consumer insights, EGG Digital enables leading brands like Lotus’s to turn data into sustainable business outcomes. This approach goes beyond traditional retail—creating meaningful value and delivering positive everyday experiences for customers.

We would like to thank Lotus’s for their trust as a valued partner, as well as all teams involved in bringing this MarTech solution to life. 🙌

MarTech Innovation Awards Customer Data - My Shop Story

🚀 Ready to Elevate Your Business with MarTech Solutions?

EGG Digital helps you transform Customer Data into actionable insights that drive real business results.
Explore more solutions from EGG Digital and discover how data can power your growth.

👉 Contact our experts today:
✉️ eggmarketing@ascendcorp.com
📞 +66 2-020-2364